​MICHAEL MORELLI       
Owner & CEO

 

Michael Morelli, Owner & President of Mpowers Media, has more than 15 years of experience specializing in Digital Advertising Sales, Operations, Finance & Analytics.  He has spent a majority of his career at VIACOM Media Networks, were he successfully led 3 digital media groups.  
 
Most recently, Michael served as VP of Digital Sales at BET Networks (A VIACOM Company) where he led Sales & Operations teams for their Digital Media Group.  He oversaw advertising strategies and partnership opportunities for their Digital Portfolio which included BET & Centric. In addition, he restructured the sales team and implemented key processes that resulted in double digit yearly growth for the past 3 years.  Michael was also responsible for revenue forecasting, pricing, & planning.

Prior to managing the Digital Sales team, Michael was named Head of Ad Operations & Finance at BET. He successfully rebuilt both the Finance & Ad Operations teams that later became recognized as Best in Class.  He accomplished this by using an innovative approach in the marketplace by seamlessly integrating both groups under one division.  This allowed Ad Operations to reach its full analytical and strategic potential.  Ultimately, this led to significant revenue growth by improving processes, rebuilding operational confidence in marketplace, increasing fill rate and higher pricing.   

In addition, Michael has a strong Financial Planning & Analysis background.  Most notably, he was the FP&A Lead for Bravo Media (NBCU/Comcast Company) where he managed all key financials (P/L, Cash Flow, & Balance Sheet) for both the linear and digital properties.  Michael was also a Director of Revenue for MTV Networks.

Michael has a B.A. in Economics & Business from Lafayette College and a MBA from Fordham Business School.  He is a member of IAB and sits on the Advisory Board for an Audience & Traffic Monetization Platform. Michael resides in NJ with his wife Jill, daughter Myla and dog Teddy.